GOOD ROOTS

Good Roots

Brand System & Environment Design

This project was completed in a junior studio class. Our primary goals were to create branding with elements to use throughout the system. Website design, a pop-up shop booth design, and promotional materials were also included in the system throughout this project.

I created a company called "Good Roots." Good Roots aims to reduce food waste, support the local community, and celebrate people's hard work. This company is created in the context of farmer's markets, where food waste is common. Good Roots has services created to combat food waste by using the leftover produce from farmer's markets and giving the money made through the services back to the local farmers and vendors. This reduces food waste and financially supports farmers and vendors, which is definitely something worth celebrating.

Created using Adobe InDesign, Illustrator, Photoshop, Dimension & Procreate.